GRN is a shelf plan for bouquets, bunches, single stems or plants, which corresponds to your shop formula and is tailored to your customer group. Combinations with hardware are also possible.

GRN offers you a diversity of modules that are based on the floor plan of your shop, and is available for shops in a wide range of sizes. There is a module to fit every shop. The GRN collections are based on consumer type. When you focus on a particular target group, you will heighten consumer experience (also with regard to seasonal products) and enhance the purchasing impulse and, as a result, increase your sales. The consumer types described are representative of the target groups that have the greatest tendency to buy flowers & plants (according to a study conducted by Motivaction).

Consumer type is a determining factor with regard to aspects such as the colours, shapes and materials used in a collection. Do you recognise the target groups in the quotes below? In that case, Retro Greens will be a suitable theme for your customers.

‘Flowers and plants instantly make a house much cosier.’

‘I have brightly coloured items dispersed all over my house.’

‘I also have a vase/pot like this at home. I love buying flowers/plants to create my own pretty arrangements with it.’

‘I love bargains like three plants for €13.99.’

‘These plants/flowers remind me of the past.’